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Case Studies

Detailed research case studies from my work at OKX, X (formerly Twitter), Stash, and more. These include methodologies, research findings, and business impact.

Full case study packs are available by request. Request access here or connect on LinkedIn.

AI Safety Research Framework

OKX

Designed and led the research program evaluating AI safety and ethical concerns across crypto trading products. Built a framework that informed product policy changes for a platform serving millions of users globally.

Role Head of Research
Scope APAC, US, Europe
Expert Interviews Competitive Analysis User Testing Mixed Methods
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Advertiser Experience Redesign

X (formerly Twitter)

Led the end to end research effort to reimagine how advertisers interact with the ad platform, from onboarding to campaign management. Research directly informed the redesign that drove measurable revenue growth.

Role Research & Strategy Lead
User Interviews Journey Mapping A/B Testing Quantitative Surveys
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Research-Led Market Expansion

Stash

Drove the research strategy that identified and validated new market segments, enabling the business to scale during a critical growth period. Research led insights directly informed go to market decisions.

Role Research & Strategy Lead
Customer Segmentation Market Analysis Product Validation
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