Detailed research case studies from my work at OKX, X (formerly Twitter), Stash, and more. These include methodologies, research findings, and business impact.
Full case study packs are available by request. Request access here or connect on LinkedIn.
Selected research and strategy work from OKX, X (formerly Twitter), Stash, and more.
OKX
Designed and led the research program evaluating AI safety and ethical concerns across crypto trading products. Built a framework that informed product policy changes for a platform serving millions of users globally.
X (formerly Twitter)
Led the end to end research effort to reimagine how advertisers interact with the ad platform, from onboarding to campaign management. Research directly informed the redesign that drove measurable revenue growth.
Stash
Drove the research strategy that identified and validated new market segments, enabling the business to scale during a critical growth period. Research led insights directly informed go to market decisions.